One online ticket sales site It needs to do more than just present a bus company. It must allow the passenger to find the trip, choose the seat, pay, and receive the ticket safely and conveniently.
In the case of Pevidor Transportes, the transformation began with a recurring question from the clients themselves: Where's the website? The company already owned a domain, but it wasn't prepared for sales. There was a clear gap between the digital behavior of the passenger and the commercial capabilities of the operation.
When a website stops being institutional and starts selling products.
Having an online presence is different from having your own sales channel. An institutional website presents the brand and its services. A ticket sales platform, on the other hand, needs to be integrated with operations, payment methods, and ticket issuance.
In the Oreons Podcast, Thaynara Pevidor explains that the company needed to act quickly to offer a practical experience for both passengers and staff. This need didn't stem from an abstract market trend; it came directly from customer demand.
Why is having a proprietary channel strategic for bus companies?
By selling directly, the company strengthens its relationship with the passenger, reduces dependence on intermediaries, and gains more control over the purchasing experience. The company's own channel also opens up opportunities for marketing campaigns, coupons, communication about new destinations, and analysis of sales behavior.
This doesn't mean abandoning other channels. It means building your own digital base, connected to the company's business strategy and capable of keeping pace with the growth of the operation.
Technology linked to a real need.
Digital projects generate better results when they start with a concrete pain point. For Pevidor, the starting point was to make purchasing simpler for those already searching for the company online.
A partnership between Pevidor and Oreons It combined operational experience and technology to transform this need into an effective sales channel.
NXGen Commerce: proprietary channel for selling tickets.
O NXGen Commerce It allows bus companies to have their own website and app, integrated with internal systems and payment platforms. The solution was developed to support direct sales, strengthen the brand, and simplify the passenger journey.
Watch this excerpt from the Oreons Podcast and stay tuned for upcoming content on digital sales, market intelligence, and technology applied to road transport.
