Road passenger transport has been an essential pillar of mobility in Brazil, connecting people, regions, and opportunities. In a sector facing constant challenges, such as competition with other modes of transport, digitalization, and changes in consumer habits, investing in direct sales stands out as a fundamental strategy for success in 2025. Let's explore the reasons that make this approach not only advisable but essential.
1. Complete control over the customer experience.
Companies that invest in direct sales have greater autonomy to personalize the customer experience, from ticket purchase to post-trip service. According to PwC data, 731% of consumers indicate that experience is one of the most important factors in their purchase decision. Offering an intuitive interface, fast service, and transparent communication can be the differentiating factor that builds passenger loyalty.
2. The power of data in the digital world
Direct access to customer data is an undeniable strategic advantage. Information such as travel preferences, purchasing behavior, and feedback allows for faster and more accurate decision-making. Furthermore, data from a Salesforce survey indicates that companies using data-driven intelligence experience 2.8 times greater revenue growth.
3. Consumer trends for 2025
With Generation Z and millennials taking on a prominent role in the economy, digital consumption continues to grow. These groups prefer direct and reliable channels to interact with brands. Furthermore, the adoption of digital payments, such as e-wallets and PIX (Brazil's instant payment system), makes it essential for companies to adapt their sales channels to meet the expectations of this audience.
4. Lessons from air transport for road transport
Air transport, with its high rate of digitization and focus on direct sales, has much to teach road transport. In the airline sector, direct purchase through the company's website or app is the preferred option for passengers due to its ease of use, reliability, and exclusive offers. In Brazil, studies show that more than 50% of airline tickets are purchased directly from the companies, reinforcing the importance of this channel.
In road transport, a similar trend is observed, with intuitive platforms and personalized promotions gaining ground. Just as in air travel, where loyalty programs and segmented offers generate greater engagement, road transport can explore solutions that enhance the customer experience, creating stronger bonds and increasing repeat purchases.
5. Strengthening the brand
Investing in direct sales is also a way to reinforce brand value. A direct relationship with the customer not only increases trust, but also creates opportunities for engagement campaigns, exclusive promotions, and the building of a community of loyal customers.
How is Oreons IT helping companies?
A IT Oreons We have been a strategic partner for road transport companies that want to implement or strengthen their direct sales. With technological solutions such as customized e-commerce platforms and data analysis tools, we are helping companies to:
• Digitize your sales channels with intuitive platforms optimized for mobile devices.
• Integrate payment solutions, such as PIX and digital wallets, to improve the customer experience.
• Personalize communication with targeted campaigns based on consumer behavior data.
Companies that use our solutions are already reaping the benefits of closer relationships with their customers, increased revenue, and stronger brands.
Conclusion
By 2025, the difference between companies that lead the market and those that struggle to survive will lie in their control of sales channels. Investing in direct sales is not just a matter of modernization, but of ensuring relevance in a constantly transforming sector.
In Oregons IT, We are ready to transform challenges into opportunities. Shall we build the future of road passenger transport together?
