{"id":3937,"date":"2026-09-15T10:00:00","date_gmt":"2026-09-15T13:00:00","guid":{"rendered":"https:\/\/oreons.com\/?p=3937"},"modified":"2026-09-15T10:00:00","modified_gmt":"2026-09-15T13:00:00","slug":"tecnologia-para-mercado-rodoviario-competitivo-ep03-c06","status":"publish","type":"post","link":"https:\/\/oreons.com\/fr\/tecnologia-para-mercado-rodoviario-competitivo-ep03-c06\/","title":{"rendered":"La lib\u00e9ralisation des march\u00e9s a transform\u00e9 les ventes : quels enseignements en tirer pour le secteur des transports ?"},"content":{"rendered":"<p><strong>Des technologies pour un march\u00e9 du transport routier comp\u00e9titif.<\/strong> Ce sujet prend tout son sens au quotidien pour les vendeurs et les exploitants de billets de bus. De plus en plus de compagnies et de services proposent des tarifs et des exp\u00e9riences vari\u00e9s aux passagers.<\/p>\n<figure class=\"wp-block-video\"><video controls preload=\"metadata\" poster=\"https:\/\/oreons.com\/wp-content\/uploads\/2026\/07\/ep03-c06-capa-1200x675-1.jpg\"><source src=\"https:\/\/res.cloudinary.com\/nfj461rh\/video\/upload\/v1784229263\/oreons-latbus\/podcast\/ep03\/c06\/video-16x9.mp4\" type=\"video\/mp4\"><\/video><\/figure>\n<h2>Que r\u00e9v\u00e8le le sujet \u201c L\u2019ouverture du march\u00e9 a modifi\u00e9 les ventes \u201d sur le march\u00e9 ?<\/h2>\n<p>Cette r\u00e9duction est fond\u00e9e sur une exp\u00e9rience concr\u00e8te, et non sur une promesse abstraite. Face \u00e0 une offre exc\u00e9dentaire, les \u00e9quipes commerciales ont besoin de la technologie pour organiser les choix. Lorsque les processus, les \u00e9quipes et la technologie fonctionnent de concert, l&#039;entreprise fluidifie le parcours client et le rend plus fiable, tant pour le vendeur que pour le client.<\/p>\n<h2>De la difficult\u00e9 op\u00e9rationnelle \u00e0 une meilleure d\u00e9cision commerciale.<\/h2>\n<p>Dans le transport routier, m\u00eame des retards mineurs, des t\u00e2ches manuelles ou une information dispers\u00e9e peuvent nuire au service client, aux taux de conversion et aux marges b\u00e9n\u00e9ficiaires. Identifier la cause profonde du probl\u00e8me permet de choisir une technologie avec un objectif clair\u00a0: simplifier le travail, accro\u00eetre le potentiel de vente et pr\u00e9server les relations humaines.<\/p>\n<h2>Comment la suite NXGen prend-elle en charge ce cheminement ?<\/h2>\n<p>Oreons con\u00e7oit des solutions pour connecter la technologie, l&#039;intelligence d&#039;affaires et l&#039;exp\u00e9rience dans le transport routier. L&#039;objectif n&#039;est pas de num\u00e9riser par simple effet de mode, mais d&#039;appliquer les donn\u00e9es et l&#039;automatisation l\u00e0 o\u00f9 elles g\u00e9n\u00e8rent des r\u00e9sultats concrets et une exp\u00e9rience utilisateur optimale.<\/p>\n<p>Apprenez \u00e0 conna\u00eetre <a href=\"https:\/\/oreons.com\/fr\/\">Suite NXGen<\/a> Et discutez avec l&#039;\u00e9quipe d&#039;Oreons de la r\u00e9alit\u00e9 commerciale de votre entreprise.<\/p>","protected":false},"excerpt":{"rendered":"<p>Un plus grand nombre de compagnies et de services nous permet de proposer diff\u00e9rents tarifs et exp\u00e9riences aux passagers.<\/p>","protected":false},"author":2,"featured_media":3936,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_joinchat":[],"footnotes":"","_wpscppro_dont_share_socialmedia":false,"_wpscppro_custom_social_share_image":0,"_facebook_share_type":"","_twitter_share_type":"","_linkedin_share_type":"","_pinterest_share_type":"","_linkedin_share_type_page":"","_instagram_share_type":"","_medium_share_type":"","_threads_share_type":"","_google_business_share_type":"","_selected_social_profile":[],"_wpsp_enable_custom_social_template":false,"_wpsp_social_scheduling":{"enabled":false,"datetime":null,"platforms":[],"status":"template_only","dateOption":"today","timeOption":"now","customDays":"","customHours":"","customDate":"","customTime":"","schedulingType":"absolute"},"_wpsp_active_default_template":true},"categories":[7,6,8],"tags":[],"class_list":["post-3937","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cases","category-inovacao","category-tecnologia"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/oreons.com\/fr\/wp-json\/wp\/v2\/posts\/3937"}],"collection":[{"href":"https:\/\/oreons.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/oreons.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/oreons.com\/fr\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/oreons.com\/fr\/wp-json\/wp\/v2\/comments?post=3937"}],"version-history":[{"count":1,"href":"https:\/\/oreons.com\/fr\/wp-json\/wp\/v2\/posts\/3937\/revisions"}],"predecessor-version":[{"id":3988,"href":"https:\/\/oreons.com\/fr\/wp-json\/wp\/v2\/posts\/3937\/revisions\/3988"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/oreons.com\/fr\/wp-json\/wp\/v2\/media\/3936"}],"wp:attachment":[{"href":"https:\/\/oreons.com\/fr\/wp-json\/wp\/v2\/media?parent=3937"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/oreons.com\/fr\/wp-json\/wp\/v2\/categories?post=3937"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/oreons.com\/fr\/wp-json\/wp\/v2\/tags?post=3937"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}