It's ten o'clock at night. Your team has already finished their workday, the day's operations are winding down, and tomorrow's plan seems finalized. But the market doesn't sleep. Miles away, in your competitor's office, a

The month-end arrives, and with it, the same routine: reports, analyses, and that nagging feeling that the numbers could be better. You look at your trusty pricing spreadsheet, the one with dozens of tabs and formulas...

Road passenger transport has been an essential pillar of mobility in Brazil, connecting people, regions, and opportunities. This is a sector facing constant challenges, such as competition from other modes of transport, digitalization, and changing habits.