The best advertising is word of mouth, and trust creates lifelong customers.

Automation and artificial intelligence help the operation, but they don't replace the close relationship with the customer.

Those who don't use digital technology as an ally risk losing market share.

E-commerce and white labeling bring the bus station counter to the passenger's cell phone.

Own channel, purchasing autonomy and human customer service.

Digital, direct sales, and website as a results-driven channel.

In road transport, gaining time to analyze the market and occupancy also protects margins and revenue.

It used to be done in a notebook. Today, technology keeps pace with the market, competition, job availability, and prices with greater agility.

Passenger demand for online shopping showed Pevidor that it was time to transform its website into its own sales channel.